GASTON LAGAFFE

The cool hero with ecological and definitely modern values !

With over 300 licensed products, Gaston is one of the biggest successes in licensing of all genres (TV, comics, movies, etc.). Cool hero or anti-hero full of humor, everyone recognizes his commitment to humanism and its incredibly modern values.

Some key figures:

• The TV series “coup de coeur”: POA average> 20% 4-10 years (France 3, January 2010)
• Over 90% of brand awareness, more than 200 newspaper articles for its 50th anniversary
• Gaston, 100% green hero, mascot of the United Nations Environment Program
• Gaston 18, No. 1 selling in digital books on the AppStore (February 2010)
• 2nd best-selling French comics of all time (more than 30 million albums sold)
• More than 30,000 club members Gaston, more than 20,000 fans on Facebook (constantly growing)

Legitimate and universal values, support for effective and targeted communications:

• Ecology
• Humor
• The no-stress, cool and relaxed side
• The inventiveness and creativity
• The innocence and pacifism
• The freedom and rejection of authoritarianism
• The reject of bureaucracy

Some brands that have chosen Gaston: MLP, Alcara, Plastoy, Royer, Desobry, ...

For more info on the Gaston license and merchandising,
Contact Marsu BV.

The Gaston Myth

An unbearable cop, a facetious cat, a very nervous boss: so many typical characters who make us think about Gaston everyday. This makes the creation of André Franquin a reference in our time.

Gaston precisely, is such a dream, probably because his own creator, Andre Franquin was such a hard worker, that he took up his pencils every day even after stopping any publication. This is exactly the point of view of our office boy, relentlessly working… at justifying his laziness.

Sleeping, for Gaston, is not a black hole, but a refined aesthetic. He dreams he is dreaming that dream to dream. He claimed that ten minutes of slumber makes an idea pop up,.. Sometimes sleeping, but never idle, Gaston deploys a wealth of initiatives not to do what is expected of him. Doing nothing, it's a job.

As we enter the era of working from home and leisure society, Gaston moved his home entertainment to his business address.

Soccer, skateboarding, Gaston did not shy away from exercise, but his sports favorites are chemical experiments and electronic assemblies. Nothing about remote controlling or miniaturization is foreign to him. Gaston has a vital function, inventing and an instinctive principle, ecology.

Working is peculiar to man, playing is the privilege of animals. So, if Gaston uses his office hours to accommodate, feed and protect his black-headed gull, cat, goldfish, turtles and mice, he does not forget to entertain his menagerie. Relaxation is a team effort that nobody there would miss. Idleness, the mother of all vices, becomes through Gaston the muse of arts.

In many ways, contemporary society was shocking Franquin. Unconsciously, he sent a Gaston to disturb us all that. These mounds of wasted contracts, this cannot totally be by accident…

For more info on Gaston (publishing, broadcasting and digital),
Contact Marsu Productions

Website : www.gastonlagaffe.com

 

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